Privacy Policy

West Hollywood Pilates, 717 N Highland Ave STE 6, Los Angeles, CA 90038 (310) 499-2221 | hello@westhollywoodpilates.com Last updated: October 4, 2026

We are a small private studio, and we treat your information the way we treat you in the studio, with care. This page explains what our website and studio collect, why we collect it, who helps us handle it, and the choices you have.

What You Give Us

Contact form: your name, email address, phone number if you add it, your message, and whether you agree to receive our emails or text messages.
Online booking: your name, email address, phone number, the session and time you choose, and anything you write under “Anything we should know?”
Payment: When you book a paid session, you enter your card details directly into Stripe’s secure payment form. We never see or store your full card number. Stripe saves the card to your client record. If you have a card saved with us, we may charge that card for a late cancellation or missed session in accordance with our Cancellation & Refund Policy: cancel or reschedule at least 24 hours before your session and there is no charge; with less notice, or if you miss the session, the session is charged.
Sign-ups: your email address when you ask for our free Classical Pilates Companion, which also adds you to the West Hollywood Pilates newsletter, and your first name and phone number if you sign up for text updates.
In person, by email or by phone: the details you share with us directly.
Health information you choose to share, such as injuries, conditions or pregnancy, so we can work with your body safely.

What Our Website Collects Automatically

Google Analytics and Google Ads. Our site uses Google’s tag to see how visitors use the site and whether our advertising leads to bookings. Google may set cookies (for example _ga and _gcl_au) and receives information such as the pages you view, your device and browser, your approximate location from your IP address, and how you arrived, including whether you clicked one of our ads. When you send a form, Google’s tag may also collect the email address or phone number you entered, which Google says it hashes before use, to measure our advertising (Google calls this enhanced conversions). The tag also lets Google Ads keep lists of people who visited our site. We do not currently use these lists to show ads.
How you found us. When you arrive, our site saves a small record in your browser’s local storage: ad click identifiers (gclid, gbraid, wbraid), campaign tags (UTM values), the website that referred you, the first page you landed on, and the time. It keeps your first visit and your most recent identifiable visit, each for 90 days. It contains no name or contact details. If you then contact us or book, this record is sent along with your message or booking and saved as a note on your client record, so we know how you found us. Clearing your browser’s site data removes it.
Embedded services. The map on our pages comes from Google Maps, our fonts come from Google Fonts, and the studio video on our About page plays from YouTube (privacy-enhanced mode) only after you press play. These services receive your IP address and basic browser information when they load.
Microsoft Clarity. We use Microsoft Clarity to see how people move through our pages, so we can find where the site is confusing or where booking gets stuck. Clarity records clicks, taps, scrolling and mouse movement, and can replay a visit as a simplified video of the page. What you type into a form is masked in your browser before anything is sent, our forms and booking details are hidden from it entirely, and it cannot see inside Stripe’s card form. Clarity sets two cookies on our site (_clck and _clsk) to connect the pages of a visit and to recognise a browser that comes back. Microsoft also sets its own cookies on its domains, such as MUID, which Microsoft says it also uses for advertising. Clarity receives your device and browser type, your approximate location from your IP address, and the pages you view. Clarity loads only for visitors our host, Cloudflare, locates in the United States from their connection, and never if your browser sends a Global Privacy Control signal. Visitors outside the United States are not recorded.
Hosting. Our site runs on Cloudflare, which processes technical information such as your IP address to deliver and protect the site, and gives us a simple count of visits that uses no cookies.

Our own code sets no cookies (the cookies named above come from Google and Microsoft), and the site has no accounts or logins.

How We Use It

To book and run your sessions, and to send booking confirmations and reminders by email.
To reply when you contact us.
To send our newsletter, offers and studio news by email, and text messages if you have opted in to them.
To take payments and keep accurate business records.
To understand which of our marketing brings people to the studio, and to measure our Google ads.
To keep the website working and secure.

Who Helps Us

We share information with the service providers that run the business for us:

GoHighLevel (through TrustBuilder CRM): client records, contact form messages, sign-ups, bookings and booking emails.
Stripe: payments and saved cards.
Google: Analytics, Ads, Maps, Fonts and YouTube.
Microsoft: Clarity, to understand how visitors use the site, under the Microsoft Privacy Statement at privacy.microsoft.com.
Cloudflare: website hosting.
Wix: our email newsletter.

These providers process information to deliver their services to us. Google also uses some data under its own terms, described at policies.google.com/technologies/partner-sites.

Selling and Sharing

We do not sell your personal information. California law treats some advertising measurement, such as the Google Ads tools described above, as “sharing” personal information. Microsoft Clarity may count the same way, because Microsoft also uses its own cookies for advertising; Clarity never loads when your browser sends a Global Privacy Control signal. You can limit Google’s use by adjusting your Google ad settings at myadcenter.google.com, using Google’s Analytics opt-out add-on at tools.google.com/dlpage/gaoptout, or blocking cookies in your browser. You can also ask us to delete the information we hold about you.

No mobile opt-in data, phone numbers or SMS consent will be shared with or sold to third parties or affiliates for their marketing or promotional purposes.

Text Messages and Email

You will only receive marketing emails or text messages from us if you opt in. If you opt in to texts, reply STOP to any text to stop receiving them. Every marketing email has an unsubscribe link. Full details are in Section 4 of our Terms of Service.

Health Information

We use health information only to keep your sessions safe and right for you. It lives in your client record with our CRM provider and in the studio’s own notes, and we do not share it with anyone beyond the studio and the CRM provider that stores it.

How Long We Keep It

Client, booking and payment records: as long as you are a client and as needed for legal and tax obligations, then we delete them.
Saved cards: until you ask us to remove yours, subject to Stripe’s own record-keeping.
The “how you found us” record in your browser: 90 days, or until you clear it.
Google Analytics: event-level data for 2 months and user-level data for 14 months, under our current settings.
Microsoft Clarity: recordings for 30 days (13 months for any we save), and heatmaps for 13 months, under Microsoft’s standard settings.

Your Choices and Rights

You can ask us at any time to see the information we hold about you, correct it, delete it, or remove a saved card. You can unsubscribe from emails, reply STOP to texts, and block or clear cookies and site data in your browser. California residents may have additional rights, including the right to know, delete, correct, and opt out of the sale or sharing of personal information, and we will not treat you differently for using them. Our site does not currently respond to browser “Do Not Track” signals.

To make any request, email hello@westhollywoodpilates.com or call (310) 499-2221.

Changes

If this policy changes, we will update the date at the top of this page.

Contact

West Hollywood Pilates, 717 N Highland Ave STE 6, Los Angeles, CA 90038 (310) 499-2221 hello@westhollywoodpilates.com